PMMToday New Chapter stories don’t begin with press releases—they begin with people, passion, and the courage to evolve.
If you’ve been part of this community for years (or even decades), you know this platform has always been about more than fashion. It has been about advocacy, opportunity, and rewriting narratives in an industry that once left so many women out. Today, we pause to honor a powerful legacy, celebrate meaningful leadership, and joyfully step into what’s next.
This is a heartfelt PMMToday New Chapter—and it’s one worth savoring.
Honoring Valery Amador: A Legacy That Shaped an Industry
Some partnerships go far beyond contracts and titles. They shape who you become.
For over 20 years, Valery Amador and I built this platform side by side—through industry shifts, cultural changes, and the ever-evolving conversation around plus-size representation. We didn’t just witness the growth of an industry; we helped push it forward.
As Valery officially steps into retirement, it feels important to pause and honor the depth of what we built together.
“Over the span of 20 years, Valery and I became more than business partners. We experienced the highs and lows of the plus-size industry together and watched careers blossom into thriving brands. Much of who I am today, I owe to Valery—she helped me understand how to channel my passion for advocacy into something meaningful and impactful for the greater good.”
Valery’s influence lives quietly but powerfully throughout this platform. In the stories told. In the models empowered. In the space created for women who were once overlooked. Her work was intentional, generous, and rooted in belief—belief in community, creativity, and change.
This PMMToday New Chapter carries her legacy forward with gratitude and respect.
From PLUS Model Magazine to PMMToday: Evolution With Intention
Growth doesn’t mean forgetting where you started—it means honoring it while expanding the vision.
The transition from PLUS Model Magazine to PMMToday.com began over a year ago as a thoughtful rebrand rooted in purpose. Women’s lives are multifaceted, and this platform has grown to reflect that reality. Fashion remains a pillar, but it now lives alongside wellness, motherhood, career reinvention, confidence, and personal growth.
This PMMToday New Chapter reflects the women we serve—dynamic, layered, and unapologetically evolving.
Welcoming Debbie Shannon: A Partnership Years in the Making
Some people show up long before the title ever does—and Debbie Shannon is one of those people.
Debbie and I have known each other nearly as long as PMM has existed. Long before an official role, she was already deeply invested—connecting the brand to opportunities, supporting initiatives behind the scenes, and championing projects no one ever saw publicly.
“Debbie and I have known each other almost as long as I’ve been building PMM. Without an official title, she was always working behind the scenes—connecting us to opportunities, supporting initiatives, and quietly cheering the brand forward. Now, I’m excited to step into this next chapter alongside her, as seasoned, passionate professionals deeply committed to the plus-size industry.”
As Partner and Chief Strategy Officer of PMMToday.com, Debbie brings over 25 years of experience across fashion, modeling, and the pageant industry. With more than two decades in pageantry and a lifetime title to her name, she has long believed in grace, philanthropy, and service as tools for personal and professional growth.
Based in Southern California, Debbie is known for her ability to build genuine connections across designers, models, business owners, and creatives. She believes in balance—investing in health, relationships, and continuous growth—and leads with integrity, heart, and strategic vision.
This PMMToday New Chapter is stronger because she is part of it.
Why the PMMToday New Chapter Matters
This moment is not about endings—it’s about alignment.
It’s about honoring the women who helped build the foundation, welcoming leadership that understands the journey, and recommitting to a community that continues to inspire everything we do.
The PMMToday New Chapter stands firmly rooted in the plus-size industry, fiercely committed to representation, and deeply grateful for every person who helped us get here—while making space for those who will carry us forward.
Legacy matters.
Community matters.
And when women lead with purpose, growth follows.
Welcome to the PMMToday New Chapter—where the past is honored, the present is celebrated, and the future is wide open.
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